Professor Chris Goodman Quoted in "A Firm With Giant Plans" -- Los Angeles Business Journal

Professor Chris Chambers Goodman is quoted in the Los Angeles Business Journal article, "A Firm With Giant Plans." Professor Goodman provides insight on a local law firm's plan to expand to create the nation's first Black-owned institutional law firm.

Excerpt from "A Firm With Giant Plans"

Now could be an especially ripe time for a firm like Sanders Roberts to take these steps — and try to become an institutional brand —according to Christine Chambers Goodman, a professor at Pepperdine Caruso School of Law.

In today’s climate, there is an urgency to elevate Black voices and patronize Black-owned businesses. Many institutions, including law firms, have publicly adopted initiatives and pledges to do so.

“It’s something there is a definite hunger for,” she said. “That will be attractive to corporate lawyers or general counsels looking to hire an outside firm. That will be a great marketing tool for this firm, that you get this firm and you know the majority of the lawyers will be diverse.”

The complete article may be found at Los Angeles Business Journal