Gerard K. Cappello is the founder of Greenside, LLC. He is a LEED - AP (Accredited Professional) and a member of the USGBC (United States Green Building Council) and a Certified Sustainable Building Advisor (NaSBAP - National Sustainable Building Advisor Program). He has been active in real estate development and corporate finance since 1982. He began his career in real estate development and brokerage with McCarter-Burke & Partners, Inc. and Tenneco Realty Development Corp. In 1985 he started a second career in investment banking, specializing in merchant banking, project finance and venture capital. He is currently the President/CEO of Rancho Trio Holdings, Inc. in California and Rancho Trio Holdings, LLC in Colorado. He was formerly President and CEO of Cappello Capital Corp. (member NASD) and President of Euro American Capital Corp. (member NASD). Other financial experience includes Swiss American Financial and Euro American Financial Corp., two merchant and investment banking firms that operated offices in North America, Europe and Asia.
Mr. Cappello's real estate experience has incorporated development, sustainable design and technology, marketing research, feasibility, finance, management, and construction and brokerage, both as a principal and as consultant. His investment banking expertise has served dozens of companies from sourcing of prospects and deals, financial and marketing analysis, structuring and raising capital, and management at the executive board levels. At Cappello Capital Corp., he pioneered financial structures for public companies that resulted in the placement of over one billion U.S. dollars in private placements as well as transactions of highly complex, customized terms to suit the needs of both investors and issuers. Additionally he has personally managed the transactions of numerous financial negotiations involving venture capital start-up companies and mergers and acquisitions of private and public entities.
Mr. Cappello currently serves on the board of directors and as advisor to several organizations, municipalities, and growth companies including the City of Malibu - Architectural and Engineering Committee, The Machine Productions, Inc., Coffees of Hawaii, Inc., Fibercomp, Inc., Boutique Hotel Group, and as the organizer of the advisory committee to the Getty Information Institute. He is an active member of the Young Presidents Organization (YPO) where he has served as the founder and past Chairman of the Malibu Chapter and on the Pacific Regional Board of Directors. In the Young Entrepreneurs Organization (YEO) he served on the International Board of Directors for seven years and is a former President of the Los Angeles Chapter. He is also the past Chairman of the Board of Catholic Big Brothers Big Sisters of Los Angeles and is a current Director of the USC Associates of the Marshall School of Business and the Pepperdine University Crest Associates.
Mr. Cappello earned a Bachelor of Science from the University of Southern California School of Business, majoring in Finance and Business Economics with an emphasis on Real Estate. He is married and enjoys many outside activities with his wife and two children.